Our Manifesto in Text
Arabic script attracts attention and sometimes even concerned stares from the public. An alphabet that carries a negative connotation caused by the media.
28 letters misread.
Countries mistreated.
A whole culture, misunderstood.
This is Habibi - a beautiful word in Arabic that means “Sweetheart”. And this is us taking a stand. We stand tall and wear Habibi with pride, close to our hearts.
The aim? Spread a sweet message to change a bitter misconception.
Since 2016
Habibi started in 2016 with a simple idea.
A hoodie with the word "Habibi" – as a personal gift for a friend.
What was meant as a gesture sparked conversations: questions, prejudices, and curiosity.
This is precisely how Habibi was born. The idea to destigmatize Arabic script through design, ideas, and art.
The three most frequently asked questions
What is Habibi?
What is Habibi?
We are a streetwear label from Northern Germany.
Our focus is on destigmatizing Arabic script, freeing it from negative prejudices.
With "Habibi" - Arabic for "my darling" - we bring a unifying meaning to pop culture through designs, ideas, and art.
How do you plan to destigmatize Arabic script?
How do you plan to destigmatize Arabic script?
Our goal is to present Arabic script in a pop-cultural context and to destigmatize and depoliticize it through designs, ideas, and art.
Clothing, as a universal medium, allows everyone to communicate a message - often unconsciously.
What is your vision?
What is your vision?
Our vision is for the need to convey the Habibi message to become obsolete because our vision has become a reality.
That Arabic script simply becomes part of everyday life, is viewed positively, and that we, as Habibi, stand for designs, ideas, and art.
Family Business
We are a proud family business with a design studio in Hamburg. Our manufactory is located near Hamburg.
Own manufacture
In our in-house manufactory - equipped with modern embroidery, transfer, and printing machines - the majority of Habibi products are refined with meticulous handcraft.
Made to order
With our own manufacture, we rely on Made to Order for many products. This means that many Habibi Pieces are only finished after an order has been placed. This way, we avoid overproduction and only produce what is truly needed.
It's a Habibi thing, you know
